Each year, approximately 500,000 new firms are established in the United States, and over $200 billion is spent on marketing.
In such a competitive market, it can be difficult for businesses to distinguish apart. It has become increasingly necessary to have a marketing plan that is creative, iterative, and captivating to cut through the noise. A strategy that assists with customer acquisition fosters virality, word-of-mouth, and organic growth.
This innovative and effective strategy for establishing a devoted user base is known as growth marketing.
Consider what growth marketing encompasses and what it takes to be a good growth marketer with Kasey Brown.
Growth marketing is related to marketing 2.0. It includes A/B testing, value-adding blog entries, data-driven e-mail marketing campaigns, SEO optimization, clever ad copy, and technical analysis of every user experience aspect. These strategies are swiftly executed with the resulting findings to achieve robust and sustained growth.
Traditional marketing employs “set it and forget it” techniques that consume a predetermined budget and rely on luck. Consider Google AdWords and display campaigns with primary advertisement copy. These techniques can be a terrific way to drive traffic to the top of your sales funnel, aiding in brand awareness and user acquisition, but their value declines after that.
In the case of Kasey Brown’s style, growth marketing adds value throughout the marketing funnel by attracting consumers, engaging them, retaining them, and ultimately converting them into brand advocates.
Data-driven marketers are highly involved in formulating a plan and attempting new trials, and they appreciate failing as a step to determine what works.
Scaling with growth marketing is also a dynamic process. There is an element of chance in the techniques that may work. The only way to know which path will be beneficial is to throw everything at the wall and observe what adheres.
Growth marketing basics:
Goal: Site Traffic
Growth marketers aim to increase traffic in many ways.
These visitors come from major search engines. Doing everything to rank high in search results optimizes organic traffic. This includes creating SEO-optimized content and sharing it with other sites to generate links.
Advertising-driven site visitors. It will help if you track your spending, ad impressions, and CPA (cost per acquisition).
Referral traffic is all non-major search engine traffic—social media and other sites linking to your material.
People will automatically share and discuss your material if you do things right. Optimize by tracking referral traffic volume and source.
Goal: Leads and Conversion Rate
Without fresh users, all visitors are worthless. Optimize these crucial areas.
How many visitors visit your site from any source? Page drop-offs should be closely examined.
Is your material engaging? Prioritize that.
Do you want to be sure your good content drives the actions you want? Analyzing click-through rates, subscriber growth, and shares can help.
Make free trial premium plans.
You want free trial people to buy your freemium product.
When you have come this far, the next bit is;
Goal: Retain Clients
Churn is the percentage of new users who cease utilizing your service. Because turnover kills exponential growth, this is a crucial measure for organizations in growth mode. If you lose many clients, you won’t get enough users to start making money.
Iterate to fix every reason people leave the service. Avoid hiccups, or people will go.
Tracking and analyzing user activity lets you target them to enhance average order value. Bundling, targeting prior clients, and upselling are areas to investigate.
User surveys, billing cycles that happen once a year, and top-notch customer service may be used.
You may establish a brand from a reputable, reliable, and user-friendly organization. Your name might become synonymous with quality in that industry.
Create a great corporate culture. A savvy PR effort, influencer marketing, favorable word of mouth, and referral programs aid brand promotion.