Companies are growing at fast rates these days and there is one thing that is contributing to this – the internet. It’s not a big secret. It allows a company to market their offer around the world.
There are no boundaries or limitations. If they want to they can reach people in every country and in every corner of the world.
A company can also move at lightning fast speeds. A website can be built in a day, and ads can be launched the same day. This means a company can literally be selling something around the world in one day. That is crazy to think about.
The internet’s ability to reach so many people is fascinating to me. It’s an incredible time to be a company with an exciting offer. Sky is the limit.
The internet opened up a world of new possibilities.
Before the internet was a thing if a company wanted to market to another part of the world they would need to take out a print ad in a foreign newspaper or magazine. Or work out a deal with a foreign distributor. It was very challenging and often costly.
Now, none of that is needed. They just simple build out an ad campaign targeting different countries and parts of the world. Within minutes they can be serving ads to someone on the other side of the planet.
Companies can reach new customers in any corner of the world.
Thanks to Facebook, a company can use international location targeting and instantly market to someone anywhere they desire.
There are no limitations. Once you learn how to use Facebook ads you can experience a very attractive ROAS (return on ad spend). This hyper fast growth is thanks to the internet.
Social media is a great bridge to gap language barriers.
Social media is mostly visual, which companies can leverage to market all over the world, even if there is a language barrier present.
If a clothing company is selling bikinis for example, pictures of girls in beautiful exotic locations deliver the same message even without any ad copy. A smart company can use creative visuals on social media to attract attention without even saying a word.
Companies with specialty offerings can now attract more customers.
What is a company has a very specific offering? Well, you can simply branch out to other countries in an effort to bring in more customers specific to what you offer.
A company like Aucto auctions can now find more customers just by marketing to different areas of the world. Before the internet it would be hard for them to reach the people that would be interested in their auctions, but now they can find buyers and sellers everywhere.
This allows for fast scaling with no ceiling.
The news is always full of headlines about new startups growing fast and being acquired. We see more of this these days because of the scaling potential the internet provides.
Once a winning combination is discovered, a company can increase the money it spends on each advertising and marketing options, which just results in more customers, more sales, and more growth.
- Hugo Lavalle is a retired art dealer turned online marketplace flipper. He is also a freelance writer and journalist. His grandchildren keep him active.